Tony Hawk + Activision + Robomoto Tony HawkRIDE
Product council teamed up with internationally renowned skateboarder Tony Hawk to develop the TonyHawkRIDE for Activision. The game software was developed by Robomoto for the Xbox 360, PlayStation 3, and Wii platforms.
The challenge was to design an injection-molded skateboard controller that accurately translated movements to the screen by means of two accelerometers and four IR motion sensors located within the board. This allowed gamers' to perform their favorite moves like ollies, nollies, popping, and tilting to evoke a true-to-life skateboard experience. Utility and design patents were awarded. Product council was awarded an IDEA [industrial design excellence award], ID [international design award] and Spark award.